One of the most common mishaps that business owners commit in the beginning is the lack of marketing. With b2b eCommerce, marketing is very important but to the right audience. For instance, if your target is coffee beans buyers around the globe, then your marketing approach needs to be headed with that. This is why it is important to recognize what you need in order to ensure that you strategize your marketing accordingly. Which is why you should lead with understanding of your audience. What do you think?